HUG ME Collection by Si Chan



A small mens collection for A/W 2012-2013 which makes use of series of hand movement especially hug to express how the (dis) connection between people to people and the loneliness by my experience.

Some keywords have become the main points of my collection. “Hugs”, “Communication”, “Interesting”, “Fun”, “flourishing”, “a bit implication of sex”, “comfort”, “to be protected”, “to be surrounded”, ‘to cherish" “warmth”, “memory”, "happiness", “childhood”, “lifetime”, ”Let go”, etc. Interaction and communication are the action to express love and depart from loneliness between human beings. 'Hands" is the key point of the collection as very figurative object to express this abstract idea. Moreover, this small collection is developed like a short story of life. The 6 outfits represent their own story and meaning respectively.

In order to make people feel warm and hugged, some of the clothes would be padding and the hands (gloves) would be adding wad to make it looks puffy as childish soft toys. Some pieces are also to keep repeating a certain part (For example, sleeves) to make people feeling full and not alone or enlarge the scale by magnifying a certain part on clothes, which makes people feel a sense of relief.
Everybody needs love, Don't you?















Photography: Hill&Aubrey
Photography: Sara Pista
Model: Tom Nelson

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